Growing brands is our job
IQ Spirits ' strength lies in its ability to build powerful brands . Marketing strategy, field activations, negotiation, product expertise... we develop tailor-made approaches to grow each spirit with its target audience in an effective and relevant manner.
We help generate additional sales today and create added brand value for tomorrow.
Expertise
IQ Spirits brings together professionals with diverse backgrounds , forming a close-knit team, driven by a sense of business, a taste for entrepreneurship and an obsession with growing brands.
At its helm, Tom van Lambaart brings extensive experience in accelerating the
brand growth, with significant results achieved on the side of distributors and brand owners.
Alexandra Guilpain , in charge of sales management, is a negotiation expert with solid experience in managing national clients, ranging from wine merchants to supermarkets.
Adrien Sagrandi , Marketing Manager, has recognized expertise in the management of prestigious spirits brands, particularly with the prescribing network.
Finally, IQ Spirits relies on an internal sales team , made up of former wine merchants and sommeliers, to establish relationships of trust with our customers and showcase the brands of our suppliers.
Focus
IQ Spirits offers its suppliers a dedicated structure, with an exclusive, targeted portfolio without proprietary brands, to guarantee total objectivity and tailor-made development.
Our goal: to treat each partner like a VIP, with a transparent and tailored strategy for developing in the French market.
Strike force
Our team of salaried, expert and committed sales representatives ensures perfect consistency between the strategy defined with our partner brands and our actions on the ground .
To cover the entire territory, it is reinforced by carefully selected agents in specific areas.
And to go even further, we have also implemented a specific digital activation , in order to reach the entire prescribing network.
Customer proximity, always
We ensure that each partnership is strong and lasting . Wine merchants, direct hospitality, cash & carry wholesalers and mass retailers: we work closely with each to offer tailor-made solutions.
Our development strategies are specially designed to develop each circuit, playing on their strengths and complementarity.
With references that stand out and real proximity, we support our customers towards sustainable growth and an offer that is perfectly suited to consumer expectations .
Logistics
At IQ Spirits, we are fully committed to building the brands in our portfolio. As specialists in this field, we focus on marketing and sales. To ensure efficient deliveries, we rely on our partner Gamba & Rota, a recognized expert in spirits transportation and logistics.